Internet Reputation Manager JW Maxx Solutions notes that location-based marketing is on the rise in 2014, and marketers are advised to include mobile users in their marketing strategies. Since over 90 percent of people keep their mobile phone or smartphone nearby when they are out and about, it a no-brainer to market to them. JW Maxx Solutions, an expert in strengthening an online reputation, recommends the following tips to incorporate location-based marketing.
1. Think social, local and mobile
Mobile marketing is becoming increasingly valuable to small and local businesses. Shoppers are relying on their mobile phones and tablets to find the best local bargains and may check in on Facebook or Twitter for information and reviews. Internet reputation managers expect that location-targeted advertising spending will reach over $5 billion before 2016. Consider asking satisfied customers for positive feedback in the form of online reviews.
2. Coupons are popular
Consumers like to save money. Almost 50 percent of mobile phone users want local eateries and retailers to send coupons to their devices while they are in the establishment or close by. Coupon apps allow consumers to find an abundance of good deals in their locality. Check out Foursquare, Grocery iQ and Pushpins. Consider the best coupon location mobile app that will fit well with the establishment’s products or services.
JW Maxx Solutions is an internet reputation manager that helps individuals and companies improve their online reputations. JW Maxx Solutions is a group of companies including Reputation Maxx, Prensa Ahora and Enterate Ahora. For information on reputation management and social media services, visit JW Maxx Solutions at www.jwmaxxsolutions.com.
JW Maxx Solutions recognizes that today, video communications are extremely common they can’t be introduced in case of an emergency and have exactly the same impact. Organizations have to currently have a recognized video funnel that notifies or entertains your key public so you’ve built an audience and goodwill before an emergency hits.
Getting a web-based online presence will raise the speed of distribution and achieve your crisis response. JW Maxx Solutions knows the video must be recorded appropriately with good sound and lighting to ensure that you do not undermine the content by creating something which looks unpolished or homemade. Getting a representative that’s comfortable enough to appear into the camera adds authenticity of their words. Consideration must also go into where your video goes on your website, when the crisis is big enough, it will have to be around the first page.
Make certain that audiences can certainly publish to sites for example Facebook using a video player that’s social networking ready with shortcuts or buttons to publish directly to internet sites. JW Maxx Solutions suggests you don’t always think about a video being an instant means to fix any crisis. Some situations require acknowledging mistakes or significant changes to our policy. Regardless, you must have a reputable video response as well as an established promotional device in your response plan.
Reputation Management is increasingly important in this increasingly digitalized market. Customers often do internet research before making a purchase. Even if you have no negative reviews online, a lack of positive press could cause customers to believe that your business is a small fly-by-night company that does not deserve their confidence. Fortunately, there are some simple steps you can take to solidify your online reputation management strategy and ensure that your company is marketing itself effectively on the internet.
Walter Halicki of JW Maxx Solutions says, “Managing your online reputation can be difficult and time-consuming. Having an effective online reputation management strategy in place is an important step in streamlining your internet marketing. Many companies use the services of reputation management agencies such as JW Maxx Solutions, so that they can focus on providing excellent products to their customers knowing that their online reputation is in good hands.”
JW Maxx Solutions specializes in providing SEO-optimized services which provide positive media solutions to growth-oriented companies, at www.jwmaxxsolutions.com