Internet Reputation Manager Explains the Value of Location-Based Marketing and How To Target Users

Internet Reputation Manager JW Maxx Solutions notes that location-based marketing is on the rise in 2014, and marketers are advised to include mobile users in their marketing strategies. Since over 90 percent of people keep their mobile phone or smartphone nearby when they are out and about, it a no-brainer to market to them. JW Maxx Solutions, an expert in strengthening an online reputation, recommends the following tips to incorporate location-based marketing.

1. Think social, local and mobile
Mobile marketing is becoming increasingly valuable to small and local businesses. Shoppers are relying on their mobile phones and tablets to find the best local bargains and may check in on Facebook or Twitter for information and reviews. Internet reputation managers expect that location-targeted advertising spending will reach over $5 billion before 2016. Consider asking satisfied customers for positive feedback in the form of online reviews.

2. Coupons are popular
Consumers like to save money. Almost 50 percent of mobile phone users want local eateries and retailers to send coupons to their devices while they are in the establishment or close by. Coupon apps allow consumers to find an abundance of good deals in their locality. Check out Foursquare, Grocery iQ and Pushpins. Consider the best coupon location mobile app that will fit well with the establishment’s products or services.

JW Maxx Solutions is an internet reputation manager that helps individuals and companies improve their online reputations. JW Maxx Solutions is a group of companies including Reputation Maxx, Prensa Ahora and Enterate Ahora. For information on reputation management and social media services, visit JW Maxx Solutions at